Yearly Archives: 2012

“Breathable merino-rich jersey for hot conditions

The Rapha Lightweight Jersey has been designed for the hardest, hottest and most demanding rides. On the big day, this is the jersey to reach for. The jersey is made from a newly improved lightweight merino-blend fabric that is extremely breathable and soft on the skin.” – Rapha

I really like this design, and summer is pretty close to being full blow hottness.  This lightweight jersey would be perfect for those “oh my god, I’m about to die, I believe I’m fainting from heatstroke” kind of days.  Check’em out!

These are only a few of the great photos from Cameron Gardner!  I really dig his style and what he promotes through his photography!  This dude oozes the Ride x Create Vibe! 

“I enjoy being outside. I don’t like watching TV. I like the feeling of clothing straight out of a dryer. I prefer apples to oranges. I’d rather go barefoot. I want to be a conqueror of the useless. I prefer ASA to ISO. I still look for shapes and animals in the clouds. I take a liking to people.

I capture all of this with my camera.” – Cameron

Make sure to check out his sweet Tumblr page as well!!

More sweet photos from Burnout of Eswic‘s Vegas shenanigans!  Make sure to go check out the rest of them!  Favorite quote “Some of that creative shit”.  Ride x Create!!     

This photo is so sick!  Make sure you take advantage of having State’s sweet machines in the UK!!

“We have a full stock of new models at State Bicycle Co. UK including the Premium Contender & FGFS Models!” – State Bicycle Co.

TRAFIK‘s Jesus Lizama brought this sweet photo/poster to my attention.  Jesus and The 5th Floor‘s Rudy Melo blast’n the hills of LA!  Now… if only they had a Folly Pocket Tee on, then they’d have a nice cold adult beverage waiting for them at the bottom.  Make sure to go check out Pedal Consumption for more photos of this ride!  Cheers!!

[vimeo http://www.vimeo.com/39250451 w=610&h=343]

Cardiel x Chrome: Sacramento to Chico from Chrome Industries on Vimeo.

“On a summer day, Chrome Familia member John Cardiel and a couple of friends rode from his home in Sacramento 100 miles north to the Chrome Bag factory in Chico, CA. The intent was to see his new Fortnight travel bag being made. It just so happened that the Sierra Nevada Brewing Company is two blocks away from the Chrome bags factory. Here is what ensued.” – Chrome

After a 100 mile ride, I believe a detour straight to some great beer is completely acceptable!  I really dig this design and idea!  The Ride x Create Vibe flows deep with this project!  I’m looking forward to checking out this trifecta of excellence next week at Chrome NYC HQ!  Cheers!!

Thrasher features the premier Eswic trip to “Splashtown USA“!!  Here are two of Burnout‘s photo’s that I really dig!  Can’t wait to see what Eswic has in store this year!  Ride x Create my friends!  

I’ve stared at these two photos way to long.  Its mesmerizing how beautiful the craftsmanship of Firefly Bicycles is!  Very inspiring and very well done Firefly, you are true artisan’s!

The 5th Floor knows how to capture the Ride x Create Vibe!!

“On March 15th, Krys was hit by a car here in Brooklyn.  After major surgery, she is unable to walk, work or ride her bike. Her rehab period will be extensive. Krys was 718 Cyclery’s first employee, and is the kind of person who would help others at a moment’s notice.  She is also the kind of person who would never dream of asking for help…