Written by: FOLLY

Giovanni Reda

I love it!  Taking your passion and turning it into a product everyone can enjoy!

“Reda’s skateboard photography career began in 1995, where he would take the subway everyday from Brooklyn to shoot friends skating around the streets of New York City. His reputation and network of friends grew and he began to shoot some the world’s best skateboarders. Freelance opportunities with such worldwide distributed publications as Transworld Skateboarding, Thrasher Magazine and Skateboarder began to occur. By 1996, he was a senior photographer for Transworld.” – WeActivists (read more here)

Here are 2 videos from Skateboarder Magazine’s Vimeo page on Giovanni Reda.  Check it out!
[vimeo http://www.vimeo.com/22748496 w=600&h=338]

Raiders of the Archives: Giovanni Reda Part 1 of 2 from Skateboarder Magazine on Vimeo.
[vimeo http://www.vimeo.com/22749010 w=600&h=338]

Raiders of the Archives: Giovanni Reda Part 2 of 2 from Skateboarder Magazine on Vimeo.

MikeOnABike

Check out Michael Chacon’s new site!!  MikeOnABike.com.

“Decided to make a Promo Video for my website. Some scrap clips I threw together. Big edit coming early Next Year =]” – MC

[youtube http://www.youtube.com/watch?v=EUTC7S0Wzp0]

Folly Fresh

Folly Fresh!!  2012 is going to be a big year.  All types of new products will be presented along with updated happenings from around the world.  Happy New Year!

Cinelli x RVCA

“SoCal art & lifestyle clothing company RVCA in conjunction with renowned cycling company CINELLI have announced a collaborative cycling art project, “Pressure.” Featuring an array of Cinelli bikes built and designed by such modern artists as Barry McGee, Ashley Macomber, Clare Rojas, C.R. Stecyk III, Dan Murphy, DMOTE, Jesse Geller, Josh Lazcano, KAWS, Madsaki, Phil Frost, PM Tenore and Stephen Powers, the partnership has been undertaken to pay tribute to both companies’ passion for design and excellence in their respective fields and attests to the undeniable link between underground art and track bike culture that has solidified in recent years” – RVCA

**The video is only available on Vimeo.  Click the link below to check it out.  Although this is  a project that happened 3 years ago, it is a beautiful example of RidexCreate.

Cinelli x RVCA Presents: Pressure from RVCA on Vimeo.