If there is one company taking the Nation by storm it would be The Athletic. I had the pleasure of popping into the shop, hanging out with Jeremy, and picking his brain a bit. It’s always a pleasure to meet folks you’ve had an internet connection with in person. Following each others work, getting amped, then to share stories over a beverage couldn’t be more appropriate.
The shop displays its hours via Instagram at random depending on what works best for Jeremy and Julie’s schedule. It’s a bitchin’ way to do business if you ask me. I’d say that model wouldn’t work for most folks, but that just further defines why The Athletic is sweeping the nation… they just have it.
Below are a few shots I took of the shop and Jeremy racing in the second to last Cross Crusades race. I hope you enjoy.
Go to The Athletic and check out all the radness therein. I promise you won’t be disappointed.