I love it!  Taking your passion and turning it into a product everyone can enjoy!

“Reda’s skateboard photography career began in 1995, where he would take the subway everyday from Brooklyn to shoot friends skating around the streets of New York City. His reputation and network of friends grew and he began to shoot some the world’s best skateboarders. Freelance opportunities with such worldwide distributed publications as Transworld Skateboarding, Thrasher Magazine and Skateboarder began to occur. By 1996, he was a senior photographer for Transworld.” – WeActivists (read more here)

Here are 2 videos from Skateboarder Magazine’s Vimeo page on Giovanni Reda.  Check it out!
[vimeo http://www.vimeo.com/22748496 w=600&h=338]

Raiders of the Archives: Giovanni Reda Part 1 of 2 from Skateboarder Magazine on Vimeo.
[vimeo http://www.vimeo.com/22749010 w=600&h=338]

Raiders of the Archives: Giovanni Reda Part 2 of 2 from Skateboarder Magazine on Vimeo.