[vimeo http://www.vimeo.com/39250451 w=610&h=343]

Cardiel x Chrome: Sacramento to Chico from Chrome Industries on Vimeo.

“On a summer day, Chrome Familia member John Cardiel and a couple of friends rode from his home in Sacramento 100 miles north to the Chrome Bag factory in Chico, CA. The intent was to see his new Fortnight travel bag being made. It just so happened that the Sierra Nevada Brewing Company is two blocks away from the Chrome bags factory. Here is what ensued.” – Chrome

After a 100 mile ride, I believe a detour straight to some great beer is completely acceptable!  I really dig this design and idea!  The Ride x Create Vibe flows deep with this project!  I’m looking forward to checking out this trifecta of excellence next week at Chrome NYC HQ!  Cheers!!